Advertisements For The Deutsche Post Dhl Logistics Services

Both Figures 1 and 2 are advertisements for the Deutsche Post DHL logistics company that provides domestic and international delivery services. However, Figure 1 is more specifically designed for DHL Express, a division of DHL that provides express delivery services. The purpose of both advertisements is to promote the quality and efficiency of the DHL logistics services. Figure 1 is precisely targeted at customers who require time-critical delivery services, whereas Figure 2 is targeted at anyone who demands logistics services in general. Both advertisements are in the form of print media with minimal use of language. Similar techniques including the use of slogans and colour are employed in both advertisements to convey their message effectively. Both advertisements are targeted at individuals and businesses that require delivery services. Figure 1 is particularly aimed at potential customers who need priority express delivery services such as time and day definite services. This is conveyed through the logo, â€Å"DHL Express†, which identifies the specific segment of the company. On the other hand, the target audience for Figure 2 is generally any potential individual or business with occasional or regular delivery needs. This advertisement focuses on promoting DHL’s prime quality of time-efficient delivery using a short and clear-cut slogan, â€Å"Always first.† Although the logo for Figure 1 is slightly different from the second one, both advertisements use logos and slogansShow MoreRelatedDhl Strategy to Enter China Market4076 Words   |  17 PagesIntroduction DHL Worldwide Express headquartered in Bonn, Germany, a privately held worldwide delivery service comprised of DHL Airways and DHL International, is the world’s oldest and largest international air-express company. They begins by operating door-to-door express delivery express, transporting documents only between San Fransisco, California, and Honolulu, Hawaii. DHL was founded by three young shipping executives; Adrian Dalsey, Larry Hillblom, and Robert Lynn who were casting about forRead MoreEssay about Fedex Analysis3650 Words   |  15 PagesTABLE OF CONTENTS EXECUTIVE SUMMARY II TABLE OF CONTENTS III LIST OF FIGURES V LIST OF TABLES V 1 INTRODUCTION 1 PART 1: TRANSPORTATION AND LOGISTIC INDUSTRY 2 2 EXTERNAL ENVIRONMENT ANALYSIS 2 2.1 TECHNOLOGICAL 2 2.2 ECONOMICAL 2 2.3 MARKET 2 2.4 POLITICAL AND LEGAL 2 2.5 ENVIRONMENTAL 3 2.6 SOCIETAL 3 2.7 DEMOGRAPHIC 3 3 INDUSTRY ENVIRONMENT ANALYSIS 4 3.1 PORTER’S FIVE FORCES MODEL 4 3.1.1 Threat of new entrants (Low) 4 3.1.2 Threat of substitutes (Low – medium) 5 3.1.3 BargainingRead MoreFedex vs Ups26352 Words   |  106 Pagesmoving trend of online businesses, auctions etc., the need for fast and reliable package delivery is growing. The logistics industry has received globally, a lot of publicity regarding the industry s attitudes on, and actions in, corporate responsibility issues. The different stakeholder groups are interested in the logistics industry s ways of action concerning these issues. The logistics industry has had to react to these new kinds of demands and questions from the stakeholders. FEDEX Overview: Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages– strategy development in the multistakeholder context of public sector services. BBC – structural changes to deliver a better service. Sony (B) – more structural changes at the high-tech multinational. Web Reservations International – growth of an Irish SME company through its online reservation system and business model. NHS Direct – using communication and information technology to provide new ‘gateways’ to public services. Doman Synthetic Fibres – resource planning for new products in the synthetic